sex sales and the whole world is buying

A young lady of 15 has written a letter to the local paper. She is lamenting about the rampant sexism in her school. She says she often hears “lads saying how amazing a girl’s behind is or her breasts.” She is quick to add that she is being polite in her description of the boys’ actual words. She wants to know “How can men treat girls as meat?” In her world “It is quite obvious that any dignified girl or woman will never set foot near a guy who is obsessed with her chest and can’t keep his eyes off her behind.”

It is odd that her letter raging against sexism should appear just below a picture of a Vivitar movie camera advert with a young blond girl holding the camera while sitting on the floor in just her underwear. I like to read about the latest gadgets. Isn’t it funny that a magazine that is 100% about gadgets has, on every single cover, a picture of a beautiful young lady in a swimsuit? Well perhaps not funny, but certainly a commentary on the use of sex to sell products to men. We seem to have a switch that regulates our rational thinking and diverts the energy elsewhere at the sight of an attractive woman. The less she is wearing, the more we revert back to being like our simian primate cousins.

Our young lady goes on to ridicule the boys she hears utter childish words like: “I’d tap that.” She goes on to wonder why her school does nothing to promote the fair treatment of women. “I suppose it can’t exactly be taught. Guys just need to grow up,” she concludes.

I would like to tell her that we will grow up, but I know that we won’t. In every man there is an adolescent boy trapped inside and a ranging simian wanting to get out. You need only play fly on the wall to any group of men, regardless of class or status, and let a beautiful young lady walk by, and you will hear the men groan, “man I’d like to tap that.” If they don’t say it with their voice, they will say it with their eyes.

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